Gift Catalog

While working for Food For The Poor, I created the Spring Gift Catalog, a seasonal catalog that is utilized to raise money for various programs. It functions much like a store’s catalog by featuring items for purchase, except once purchased, the items are donated on the donor’s behalf. This offered donors a way to contribute small portions of a larger project, like purchasing one desk for a school construction project.

I color coordinated the sections and created a bar at the top that changed the icon for each section. I think it was a simple, yet fun way to improve the user experience. Each catalog was then mailed to donors in a clear plastic sleeve, making for a clean presentation upon receipt.